Sam Faiers: The Essex Star Who Built a Beauty, Family and Business Empire
Sam Faiers built a powerful career after finding fame on The Only Way Is Essex. She moved into family television, beauty, wellness, publishing, retail and social media. Today, she is an entrepreneur, influencer, author, mother of three and co-founder of Revive Collagen. Her success also comes from knowing when to change direction. Each stage has built on the last, allowing her to remain familiar while developing new skills, products and ways to connect with the public across many years.
Sam Faiers Age and Early Life
Samantha Elizabeth Faiers was born on 31 December 1990 in Brentwood, Essex. She is 35 years old in 2026. Her height is often given as 1.68 metres, or 5 feet 6 inches. She grew up with her mother, Suzanne Wells, and younger sister, Billie Faiers, now Billie Shepherd. Before television, Sam lived at home and worked in a bank. She was 19 when her life began to change. She had confidence, ambition and a desire to improve her future.
Sam Faiers Family Background
Sam is the daughter of Suzanne Wells and Lee Faiers. Her mother, often called Sue Wells, became familiar through family television and social media. Billie also became a major reality television personality. Viewers saw the sisters grow into mothers, partners and businesswomen. Their bond later became central to several projects.
Sam Faiers and Billie Shepherd
Sam and Billie worked together on Sam & Billie: The Mummy Diaries, Sam & Billie: Sister Act and The Sam & Billie Show. Their natural chemistry brings warmth and humour to their work. They speak about motherhood, relationships, business, home life and public pressure.
Sam Faiers and The Only Way Is Essex
Sam joined The Only Way Is Essex in 2010 and remained until 2014. The ITV2 programme followed friendships, romances, family ties and social life in Essex. TOWIE became one of Britain’s biggest reality programmes. Sam stood out through her confidence, style and strong screen presence. She became one of the early faces who helped shape its success. The programme gave her national fame and opened doors in beauty, fashion and publishing. When she left in 2014, she had the audience needed to build a career beyond TOWIE.
Celebrity Big Brother and Wider Fame
After leaving TOWIE, Sam entered the thirteenth series of Celebrity Big Brother. It introduced her to a new audience and showed more of her personality away from Essex storylines. She became a wider television figure with enough appeal to lead her own programmes.
Sam Faiers and The Mummy Diaries
Motherhood brought a major change to Sam’s career. She first fronted Sam Faiers: The Baby Diaries, which followed her early experience as a mother. The programme later became The Mummy Diaries, covering parenting, relationships, holidays, work and daily family life. Billie then joined as a main cast member, creating Sam & Billie: The Mummy Diaries.
A New Stage of Family Television
The series ran from 2016 to 2021. Its focus moved from nightclub drama towards children, homes, careers and long-term relationships, helping Sam keep viewers who had grown older with her.
Sam’s Partner Paul Knightley
Sam has been in a long-term relationship with Paul Knightley since 2014. Paul is a British businessman and former property developer who became known through the family’s television programmes. The couple are not married, so Paul is her partner rather than her husband. He is the father of all three children and remains central to family life. Together, they have created a settled home while raising their children and supporting Sam’s business work.
Sam’s Children
Sam and Paul have three children: Paul, Rosie and Edward. Motherhood is one of the most important parts of her identity and online presence. Her content includes birthdays, holidays, school moments and home life. Her eldest son, Paul, inspired Knightley’s Adventures, a children’s bath and body range.
Raising Children in the Public Eye
Sam has shared joyful moments and parenting challenges. This honest approach helped her connect with women who watched her on TOWIE and later became mothers.
Sam Faiers and Revive Collagen
Revive Collagen is one of Sam’s greatest business achievements. She co-founded the brand in 2020 after facing hormonal acne following the birth of her second child. She tried creams, treatments and skincare products without getting the result she wanted. She then used ingestible collagen and felt it improved her skin, hair and nails. That experience inspired a ready-to-drink collagen product.
Growth of Revive Collagen
The brand launched in August 2020 and focuses on liquid collagen supplements made in the UK. Its products gained a strong place in the beauty and wellness market and reached Harrods, Boots and Holland & Barrett. Its growth established Sam as a serious beauty founder with wide retail reach.
Sam Faiers Business Ventures
Sam has worked across fragrance, children’s care, publishing, brand partnerships and digital media.
Knightley’s Adventures
In 2021, she launched Knightley’s Adventures with Tesco. The colourful bath and body range was created for children and inspired by her son Paul’s love of safari animals.
Products Inspired by Family Life
Sam wanted the range to feel playful while remaining gentle for children’s skin and hair. It joined her experience as a mother with her knowledge of retail.
La Bella Fragrance and Books
Sam launched her first fragrance, La Bella, in 2014. It became a successful celebrity scent and gave her early experience in beauty retail. She has also been described as a Sunday Times bestselling author. Her income has also included television, social media and commercial partnerships.
Sam Faiers Instagram and TikTok
Sam uses Instagram and TikTok under @samanthafaiers. Her content covers family, beauty, travel, wellness, fashion, business and home life. Instagram has a polished style, while TikTok offers a more relaxed way to reach younger viewers.
Sam’s House and Surrey Lifestyle
Sam lives in Surrey with Paul and their three children. Her home reflects the softer family image she developed after leaving TOWIE. Her lifestyle content centres on calm interiors, garden life, travel, family space and comfortable luxury. The move from Essex nightlife to a settled Surrey home mirrors the wider change in her career.
Sam Faiers Net Worth
Sam has not confirmed an exact net worth. British media estimates have placed her wealth in the multi-million-pound range. Older figures put it near £4.2 million, while later claims have placed it higher. Her income comes from television, Revive Collagen, brand deals, social media, publishing, fragrance, children’s products and other commercial work. She has built several income streams instead of relying on one television role.
Sam’s Health and Crohn’s Disease
Sam has spoken openly about living with Crohn’s disease, a condition that affects the digestive system and can cause pain, tiredness and other serious symptoms. Her experience has raised awareness of inflammatory bowel disease. She has faced criticism over some wellness views, but her main work remains centred on family, beauty and business.
Sam Faiers New Project for Summer 2026
In 2026, Sam teased a summer project designed to support women, mothers and girls. She wants to offer honest guidance, real support and open access to lessons learned during her career. She looked back at being 19, living with her mother and sister and working in a bank. She also reflected on launching Revive Collagen in 2020 without deep experience in building a major brand. Full details have not yet been shared. The idea points to a new stage in which she uses her experience to help women build confidence, learn business skills and make progress.
Sam Faiers and Sister Act
In 2025, Sam and Billie returned together in Sam & Billie: Sister Act. The programme follows motherhood, family, careers, relationships and the next chapter of their lives. They also host The Sam & Billie Show, discussing parenting, home life, work and family. Their shared history and genuine chemistry remain central to their success.
Final Thoughts on Sam Faiers
Sam Faiers created a career far beyond reality television. After becoming a leading face of early TOWIE, she moved into family programmes, motherhood, beauty, wellness, publishing and business. Revive Collagen became her leading commercial success. Her journey reflects ambition, growth and reinvention. She changed with her audience while keeping the family warmth that first made people connect with her. Today, she is a television personality, mother and entrepreneur with a lasting beauty and business empire.
FAQs About Sam Faiers
Who is Sam Faiers?
She is an English television personality, entrepreneur, influencer and author who became famous through TOWIE.
How old is Sam Faiers?
She was born on 31 December 1990 and is 35 years old in 2026.
Is Sam Faiers married?
No. She has been with Paul Knightley since 2014, but they are not married.
Who are her children?
She has three children with Paul Knightley: Paul, Rosie and Edward.
Who are her parents?
Her parents are Suzanne Wells and Lee Faiers. Billie Shepherd is her sister.
How much is Sam Faiers worth?
She has not confirmed a figure. Media estimates place her wealth in the multi-million-pound range.
